This banner promotes environmental challenges that the Coca-Cola Bottling Company has to face, and effectively, Coca-Cola answers each one with a simple click on the respective problem a consumer wishes to learn more about. If this does not answer a customer's question or concern, Coca-Cola has added a link for questions, which is directed to the company's official company website. There is also a link to view a complete list of products Coca-Cola has to offer the world which informs and educates the consumer. This also increases product recognition for the consumer.
Lastly, Coca-Cola supplies a link to an unofficial news feed, which is very similar to a Twitter, that is filled with random facts, Coca-Cola event reminders, and trivia. This can be found under the link "Refreshing Feeds."
With over 3,709,195 fans on Facebook, Coca-Cola encourages you too to join the Coke-Fan base, write on the company's wall, upload fan videos and pictures, and learn about the company. Coca-Cola has definitely used this social media site to its capacity thus far, and this is evident by the 3,709,195 fans it has on the company's technological bandwagon. The only critique I have is if this fan site on Facebook is static, or is the layout and features constantly changing ensure a unique experience each time a fan logs on. If this page stays the same over an extended period of time, it may become dated and unattractive to fans/potential fans. The main purpose of a "fan site" is to hype up a product and news about a product. If the site stays the same it becomes dull and does not make people enthused.
Check out this funny video created by the Coca-cola Facebook fanpage creators!
Edit 10/3/2009: The Coca-Cola fanpage on Facebook is in fact a dynamic site offering recent company news and new promotions. The site remains interactive and is visually appealing. I have logged onto this site multiple times and have spent more than 5 minutes each time clicking around the page, reading and participating in several of the promotions out of interest and curiosity.
Coca-Cola has also established itself on Youtube , offering over 70 uploaded videos and commericals from around the world promoting the Coca-Cola company and its various products. However; I was a bit suprised to see that the Coca-Cola channel on Youtube only had 193 subscribers. Coca Cola's youtube channel was also difficult to find. I searched "Coca Cola" in the Youtube search box, yet the official Youtube Channel did not come up first. Instead I found user submitted videos ranging from people's video blogs to user submitted Super Bowl commericials. I didn't find the official channel until I manually entered the URL www.youtube.com/cocacola. In my opinion, the Coca-Cola youtube page could be publicized a bit more. Youtube is a great forum for the Company to get messages and videos out to the public, but in my opinion, this medium is being neglected by Coca-Cola. For example, Coca-Cola is a HUGE WELL-KNOWN company, yet its featured video has only 338 views and was uploaded to YouTube over 2 months ago. To put this in perspective, I uploaded a personal video of myself singing mediocre cover songs and I have over 33,000 views, and compared to Coca-Cola, I am a nobody. Youtube is a medium that should be stressed more for Coke's public relations effort considering it is free to use and attracts roughly 1.2 billion people a day! C'mon Coke!
Coca-Cola's Youtube airs videos from around the world.
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