Investor Relations

The Coca-Cola Investor Relations information and Annual Report can be found here.

Coca-Cola Annual Report:

The Coca-Cola annual report incorporates a mixture of both straightforward marketing and economical information regarding the past performance, current performance and predicted performance of the company. There is no "slick-marketing" techniques being carried out in the 2008 Annual Report, but rather an attractive angle on the performance of the company in which the company boasts its success. The Annual Report uses many graphics and images and puts impressive figures in bold, large font. It is beneficial for a company such as Coca-Cola to boast its success to investors considering the main goal of these reports is to give investors confidence and a reason to put money into the company. Coca-Cola posted their annual SEC (Securities and Exchange Commission) 10-K (annual) filing in addition to a personable description of the Coca-Cola company of the year 2008; its goals it had set, achieved, and is making. To me, the goal of the Coca-Cola annual report was to tell a little about its impact on the world in 2008. The annual report gives Coca-Cola the ability to reach out to its consumers, investors, and employees in an honest and straight-forward fashion. Sure the report contains figures, but it also contains a little perspective from within the inner workings of the company to see the direction in which the company plans to take in the future.

Letter from the CEO:
The messages that the CEO and President of Coca-Cola are sending to investors are that Coca-Cola is a company of a long standing reputation of impressive growth and prospering business. The CEO and President address the problem of the economic crisis in 2008 and assure investors that Coca-Cola is not only still performing above expectation, but also expanding.

The tone of this letter is assuring, confident, and sincere. It was definitely constructed to be an instrument of confidence. Although the letter boasts Coca-Cola's success since its incorporation, It does not brag; it only states its achievements. It is definitely a credible publication that is glowing yet humble; there is always work to be done (which is the feeling I get when I read the annual report). Coca-Cola is one of the top trademarks in the world for a reason, and that reason is because Coca-Cola strives for better even when they have the best. Investors should be confident and assured when reading this letter based on the Company's performance and its bold intentions for the future.

Most Recent News Release

The latest news release relating to the company's earnings is written in a reader-friendly language which promotes all those who are interested in the company's business, including, but not limited to investors, consumers, employees; a chance to be able to track Coca-Cola's performance. An interesting note to ad about the involvement of those who are interested in the business of Coca-Cola is that the Coca-Cola Enterprise is making their quarterly conference call with the cheif executives a live podcast online for anyone with an internet connection to tune into. This makes people interested in becoming involved with the company thus creating more investors which ultimately increases stock value. Very nice PR Coke, very nice...

The news release is believable because the quotes that are made are back by figures of the year's and quarter's earnings from around the world. I would assume that this would instill confidence in the investors based on the great performance Coca-Cola pulled out of the 2009 third quarter. There is no bad news within this news release because it deals mostly with financial performance. The CEO of Coca-Cola Enterprises, John F. Brock, is quoted saying "“Year to date, we have achieved strong profit growth through successful execution of brand and marketplace initiatives and efficiency and effectiveness programs,” said John F. Brock, chairman and chief executive officer. “Going forward, we continue to develop solid business plans for 2010 that will enable us to increase the efficiency and synergy of our system and deliver consistent, balanced growth.” If I was an investor I would surely be confident in this company. I mean...let's be real it has it all, a world renown image, financial growth, and a CEO that won't settle for the best. Could an investor as for more?

Coca-Cola Community Relations - My Coke Rewards!

What Coca-Cola is doing for communities across the country is a continuous campaign that enables communities to become engaged in both the company and their respective communities.

Live Positively, Coca-Cola's Community Relations Website

What it is: My Coke Rewards for Schools.
• My Coke Rewards for Schools is a way for parents, friends, and others in the community to support local K-12 schools by donating My Coke Rewards points which can be earned from hundreds of participating Coca-Cola products. Schools can turn donated points into a variety of rewards that support students.
• The coke points can provide local schools with things like athletic equipment, books, classroom supplies and more.
• Schools must register to participate in the program, and any My Coke Rewards member can donate points to registered schools.
• People donate their My Coke Rewards points and empower students to do, learn and discover more every day.

Coca Cola’s focus:
• To provide children with opportunities in school by enabling their communities to literally cash in their cans.
• To better communities and schools where budgets may be tight
• Encourage brand recognition and reputation in communities
• To encourage community involvement and community building

How it relates to Coca-Cola's line of business:
• Part of Coca-Cola's mission statement is “To create value and make a difference.” & “Inspire creativity, passion, optimism and fun”
• Coca-Cola offers this program to any community that is willing to take the initiative. Coca-Cola offers the support and resources but leaves the initiative to the communities.
• For the company, it encourages product consumption.
• Coke Rewards motivates the consumption because of the return consumers and communities are able to benefit from.

How does the program enhance the company’s reputation?
• This program is on-going
• “Let's double up for schools: Help boost your school's balance. We'll match every point donated during October. Together, we can help schools get the equipment, supplies, and books they need even faster.” For every point that a consumer donates to their community, Coca-Cola matches their donation, thus doubling the donation the consumer submits to the My Coke Rewards website.

This is good community relations for Coca-Cola because it is on-going, enables people to become involved in both the Coca-Cola company and their communities, and the benefits that communities experience from this program are visible to both involved communities and those who are interested in participating. I believe that this is not only a great opportunity for communities to interact with Coca-Cola for educational rewards, but also for Coca-Cola to boost their reputation by branding their name on a community relations program. My Coke Rewards, in the most simple sense, enables schools to turn their cans into books, sports equipment, musical instruments, etc.

This public relations is also good because it is ongoing. People are able to participate at any given time and their is no restrictions on who can participate.

Other things that the Coca-Cola company could also do would be provide more community based scholarship funds through the usage of My Coke Rewards. For instance, if a college bound kid was in need of a scholarship perhaps My Coke Rewards could create an incentive program where the rewards points went towards a community based fund which allowed for more scholarships to be awarded in that particular community.

How it works!